thumbnail youtube download is a video platform that allows users to upload and share short video content.
People use YouTube to share all sorts of things; from product reviews and demonstrations to comedy skits and music videos. The platform offers publishers, marketers, and brands a diverse audience that can be engaged with through video content.
YouTube is the third-largest search engine behind Google and Bing, and boasts over 500 million active monthly users. It is available in over 200 countries around the world, and is supported by Google Play, Apple, and Microsoft through the use of mobile devices.
Though YouTube provides plenty of value to businesses, the platform is primarily designed to generate revenue for its content creators. Over the years, YouTube has developed a hybrid model that relies on engaging content alongside paid promotions.
As a business owner or marketer who wants to engage with YouTube users, you should familiarize yourself with the platform's payments and monetization options to ensure you generate the right revenue for your business.
Youtube's Monetization Options
While YouTube offers a free service to users, content creators can choose between a variety of monetization options to generate revenue from their content.
The most popular and most often-discussed monetization model is YouTube AD blocks, where content creators can integrate Google AdSense advertisements into their content.
With these ads, you'll see short, relevant ads included in the content as you scroll down the page. If a viewer clicks on an ad, the advertiser will pay you a small fee.
YouTube also offers traditional advertising such as text advertisements, banner ads, and promoted videos.
The downside to integrating an AD block into your content is that you have to commit to showing ads across your entire channel. This can limit the kinds of content you can offer, as you have to prioritize monetization over creativity.
Monetization Considerations
Before you start your channel, it's important to consider how you'll monetize your content. There are several considerations to make, so you can maximize your revenue and avoid future headaches.
The first thing you need to do is identify your target audience. Just because you can upload videos doesn't mean you'll get audience. You want to target people who are most likely to be interested in your niche or subject matter.
Once you've established your audience, consider how you'll engage with them. People fall into one of four distinct categories when it comes to online video. These categories are defined by the way in which the viewer interacts with the content:
- Watching: The consumer simply views content and does nothing else
- Listening: The viewer interacts with content through audio
- Reading: The viewer interacts with content through text
- Sharing: The viewer interacts with content through image sharing
Deciding which category you'll fall under depends on how you intend to interact with your audience. For example, if you're planning on hosting Q&A sessions through videos, you'll fall into the reading category.
As a business owner or marketer, it's important to understand how each of these interaction methods will affect the way you monetize your content. So, consider the ways in which your target audience interacts with content before selecting a monetization method. This will help you determine the ideal path to take and avoid future problems once you're live and generating revenue.
Thumbnails: The Most Important Part Of A Video's Metadata
Every video has metadata, or information about the content contained within it. This metadata will affect the way in which viewers interact with the content. Specifically, the thumbnail is the visual representation of your video's content and is, therefore, responsible for catching the eye of potential viewers before they've even begun watching.
The thumbnail of your video will determine what kind of content you're going to show; be it photo-realistic images, cartoons, or montages. While you can use free online tools to create a video thumbnail, nothing will beat a professional film studio.
The thumbnail of your video will also affect the way in which people find your content. When a user lands on your channel's page, the first thing they'll see is your thumbnail, as it will be the first thing they see when they visit your channel.
This means you have the ability to either a) draw them in with a sensational thumbnail that makes them want to learn more or b) confuse them with a boring thumbnail that makes them want to close the window.
The best way to create a spectacular thumbnail is to study the thumbnails of videos already in your niche or subject matter. Once you've mastered the basic idea of how a thumbnail should look, you're ready to move on to the next step.
Step One: Choose A Niche
As we discussed above, your target audience is the group of people you'll want to engage with through video content. Once you've determined the kind of content you'll produce, it's important to select a niche within that general area. Niche is a broad term that refers to a small subset of Internet users within your target audience. For example, if your target audience is people living in the United Kingdom who are interested in fashion, you might select a niche such as 'Ukrainian fashion'.
Once you've established your channel, the next step is to create content that's relevant to your target audience. In the above example, you would want to create videos that are relevant to Ukrainian fashion, rather than general fashion.
Step Two: Measure&Learn
Once you've chosen your niche, it's time to set a goal for your channel. Set a benchmark for yourself (this is important especially if you want to be able to compare your progress against the previous year) and learn from your mistakes.
To determine your next step, you'll want to measure the success of your channel. The best way to do this is to compare your video's viewership against the amount of money you've earned from ad revenue. This is called 'video value' and can be found by searching for your channel's video ID in YouTube's search bar.
For example, if you're a business owner who wants to create a consulting video blog about marketing, you could set a goal of reaching one million views by 2020.
You can also compare your video's reach (the number of people who've seen your video) to your video value to gain a better understanding of how effective your content really is.
This way of thinking about video content makes measuring and learning an important part of the process. It doesn't end with just watching views rise. You'll also want to learn from the mistakes made in the past to avoid making the same mistakes in the future.